Like problem solving, decision-making is an important skill for business and life. Both problem solving and decision making are co-related. Problem-solving often involves decision-making, and decision-making is especially important for management and leadership.
There are processes and techniques to improve decision-making to quality decisions. Decision-making is more natural to certain businesses, so these businesses should focus more on improving the quality of their decisions. Businesses like direct marketing, that are less natural decision-makers are often able to make quality assessments, but then need to be more decisive in acting upon the assessments made.
Problem-solving and decision-making requires creativity in identifying and developing options, for which the brainstorming technique is particularly useful. Good decision-making requires a mixture of skills: creative development and identification of options, clarity of judgment, firmness of decision, and effective implementation. For group problem-solving and decision-making, or when a consensus is required, workshops help, within which you can incorporate these tools and process as appropriate.
